Bringing out "your Disney side"

All around the parks I have seen posters for "your Disney side". They have had commercials and advertisements using this verbiage as well, which initially led me to believe that this campaign was directed to Guests (the Disney term for cumstomers, clients, etc.) However after my first few days of training, I realize these ads, at least inside the park, are directed to Cast Members (Disney staff). 

Dhowing "your Disney side" is the way that Cast Members are encouraged to add their own personalities and characters into the show that is there job. The company encourages us to be our "authentic self" which is a phrase I have had several times since arriving. Utilizing your Disney side, you are taking our own personal flare in conjunction with what Disneys own personally is.